Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes, Global CMO, Kellogg CoAugust 5, 2012
Having recently undertaken a rebranding venture, the above quote signifies an important truth, and one that we always bear in mind at Oliana Foods. Mr Baynes reminds us what we are here for; belief in our brand and clarity in its purpose.
Oliana Foods has a clear and simple mission, to create a wholesome food experience, from pasture to plate. We want to give Australian homes the quality and tastes from around the world; we want to bring people together, with food.